As an integrated part of the marketing strategy DST-KEMI A/S has created a design manual, containing the guidelines for our graphic identity.
Any use of logo, art of printing and colours is only allowed subject to prior agreement with the DST-KEMI marketing department.
Any mentioning on partner/distributor web-sites, any media or press coverage as well as any information in general must also be approved by the DST-KEMI marketing department.
Logo
All logos are used on white back ground.
The DST-KEMI logo
is used when referring to the company. DST-KEMI A/S is always hyphenated, in capital letters and is only to be written on the same text line:
DST-KEMI A/S.
The first time when referring to the company in a context DST-KEMI A/S is written in full, later in the same context the company name may be abbreviated to DST-KEMI.
The DST-DEGREEZ® logo
is used when referring to the product line. DST-DEGREEZ® is always hyphenated, in capital letters, including the registered trademark and is only to be written on the same text line: DST-DEGREEZ®.
When referring to a single product the registered trademark is left out: I.e. DST-DEGREEZ/3P.
Typography
The company’s art of printing is based upon two fonts: ’Verdana’ for print outs and ’FF Signa Condensed’ for printing.
Printed material
The font FF Signa Condensed is used for all printed communication – i.e. brochures, flyers, product information, advertising, exhibitions etc.
In order to maintain the graphic identity all printed communication which include(s) the DST-KEMI logo and/or the DST-DEGREEZ® logo is subject to prior approval by the DST-KEMI marketing department – this includes both text as well as lay-out.
For any questions regarding the above, please contact the DST-KEMI marketing on +45 7550 6360.